Someone sues you over your content? Creator Insurance helps pay for your defense. Someone steals your work or lies about you? Our Fight Back coverage pays for legal action against them.
Who it's for
Big audience or just getting going. Full-time or side hustle.
Creator Insurance
It's built around media liability, the coverage for what you say, show and post. Then it goes a step further, because for most creators, getting ripped off is just as real a risk as getting sued.
You made a video. Someone didn't like it. Now there's a letter from a lawyer. This half helps cover it.
Your work is your income. When someone takes it, fakes you, or trashes your name, this half helps you go after them.
See how Fight Back coverage works
Even the U.S. Copyright Office has said it: "Copyright owners whose works are infringed often are deterred from enforcing their rights due to the burden and expense of pursuing litigation in the federal system." Copyright Small Claims report, 2013
Think your commercial liability policy covers this? It probably doesn't. See why
What this looks like in real life
A creator you covered says your video is defamatory and threatens to sue. Your policy helps pay for a lawyer to respond and defend you if it goes further.
They cropped out your watermark and are farming views off it. Creator Insurance helps pay for a lawyer to send takedowns and a demand letter.
The label goes beyond a strike and asks for money. Your policy handles the legal side of sorting it out.
Your contract said 90 days. They never paid for more. Creator Insurance helps you hire a lawyer to go after what you're owed.
You filmed in public and posted it. The clip blew up, strangers started recognizing them, and now they say you used their face without consent and made them look bad. Your policy helps pay for a lawyer to defend you.
It's asking for money in your name. You can get help with takedowns and, if needed, legal action against whoever is behind it.
Worried about AI or deepfakes of you? See AI deepfake insurance.
Real cases
These are real court cases involving YouTubers, streamers, reviewers and other creators. Some got sued over what they posted. Others went after people who took their work.
Tom Brady, Steph Curry, Shaquille O'Neal, Larry David, finance YouTubers and other paid promoters, sued by FTX customers
Karl Jobst, gaming YouTuber, sued by Donkey Kong champion Billy Mitchell
HKMHEthan and Hila Klein (h3h3productions), sued by YouTuber Matt Hosseinzadeh
Ryan Upchurch, true-crime YouTuber, sued by the family of Kiely Rodni
He used his channel to claim the 16-year-old's 2022 death was a hoax and that her family was running a donation scam. The family sued him for defamation.
Source: Law.com / The Recorder
Latasha Kebe ("Tasha K"), vlogger, sued by Cardi B
Her vlog, unWinewithTashaK, published at least 38 false statements, including claims that Cardi B was a prostitute, had herpes and used cocaine.
ProPublica, the Houston Chronicle and reporters Charles Ornstein and Mike Hixenbaugh, sued by heart surgeon Dr. O.H. "Bud" Frazier
Frazier sued for defamation in 2018 over an investigation into his work. Trial judges twice refused to throw the case out, and it took two appeals before a Texas appeals court ordered it dismissed in April 2024, finding the reporting substantially true or opinion. Ornstein wrote that the case cost him sleep and a mortgage lender.
Sources: ProPublica (Ornstein) · ProPublica · Court opinion (Justia) · Haynes Boone
How it works
Fill out the quote form below. Tell us what you make and where you share it.
We put together a custom quote built around the coverage you actually want, so you're not paying for things you don't need.
We walk you through your options in plain English. You decide. No pressure.
Get a quote
Tell us a bit about what you do. A real person reads every request and gets back to you.
Rather email? hello@creatorsure.co
FAQ
It's insurance for what you create. If someone says your work defamed them, used their copyrighted or trademarked work, invaded their privacy, stole their work, or was false advertising, it helps pay for your legal defense.
It's also coverage that helps pay for a lawyer to go after someone who steals or misuses your work. Think someone reposting your videos or photos as their own, using your brand name or trademark, or putting your name or face on something without your permission. Most insurance only shows up to defend you when you get sued. Creator Insurance helps you be the one who takes action.
Lawsuits and stolen content don't wait until you hit a certain follower count. A small creator can get a demand letter just as easily as a big one, and a legal bill can hurt a lot more when you're just starting. It works the other way too. A big brand can take a small creator's video or photo and use it, and unless you can afford a lawyer, there's usually nothing you can do about it. Creator Insurance helps you fight back. If you post regularly, work with brands, or talk about real people, it's worth a conversation.
It can. Creator Insurance helps with claims tied to sponsored content, like a sponsor saying you broke a disclosure rule or your contract. People can also sue creators and influencers over products they promoted that ended up hurting them. When the crypto exchange FTX collapsed, customers sued the celebrities who promoted it, including Tom Brady, Shaquille O'Neal, Steph Curry and Larry David (it's one of the real cases above). On the other side, it helps you go after a brand that keeps using your content after the deal without paying. Exact coverage depends on your policy.
Yes. Once you're covered, we can send a certificate of insurance to anyone who needs proof. That includes managers, talent and influencer marketing agencies, production houses and studios, multi-channel networks (MCNs), brands and sponsors, event organizers and venues, publicists, and business managers. Just tell us who needs it.
Fill out the form and a real person will get back to you to talk through what you need. Simple requests can move quickly. Others take a little longer because an underwriter has to review them, and we'll tell you up front what to expect.
It depends on what you make, where you post, and what coverage you pick. We won't guess at a number here. Ask for a quote and we'll give you a real one.
Our sister site, SongSure, is built for musicians, producers, record labels, studios, and venues. Visit songsure.co to get a quote.
