Copyright enforcement insurance, also called IP pursuit, abatement or “offensive” insurance, helps pay the legal costs of going after someone who misuses your work, instead of only defending you when you’re the one being sued. At CreatorSure, that’s Fight Back coverage: it can help pay for a lawyer, takedowns and demand letters when someone steals or reuploads your content, impersonates you, spreads lies that cost you deals, or a brand keeps using your content after the deal ends.
Most insurance waits for you to get sued. Fight Back helps you go after the people who wronged you.
Add Fight Back to your quoteThe basics
Most insurance is defensive. It helps pay to defend you when someone comes after you.
Copyright enforcement insurance runs the other direction: it helps pay for you to go after someone. You’ll see it under a few names. If a broker calls it IP pursuit insurance, at CreatorSure, that’s Fight Back. If you read about abatement insurance, at CreatorSure, that’s Fight Back. If someone says offensive insurance, at CreatorSure, that’s Fight Back.
Most of this kind of coverage was built for companies with patents and trademarks. Fight Back is built for creators, and it goes past copyright to impersonators, lies that cost you deals, and brands that keep using your work after the deal ends.
Why does it matter? Even the U.S. Copyright Office has said it:
“Copyright owners whose works are infringed often are deterred from enforcing their rights due to the burden and expense of pursuing litigation in the federal system.”
Copyright Small Claims report, 2013
Fight Back is there so the cost of a lawyer isn’t the reason you let it go.
Creator Insurance
Creator Insurance is built around media liability, the coverage for what you say, show and post. Then it goes a step further, because for most creators, getting ripped off is just as real a risk as getting sued. Here’s how Creator Insurance works.
You made a video. Someone didn’t like it. Now there’s a letter from a lawyer. This half helps cover claims that your content defamed someone, used their copyrighted music, clips or images, or invaded their privacy. It also helps when a sponsor says you broke a disclosure rule or your contract, plus the lawyer fees and legal defense costs while you deal with it.
Your work is your income. When someone takes it, fakes you, or trashes your name, Fight Back helps you go after them. It can help pay for a lawyer to pursue them, send takedowns and send demand letters. It’s built for four situations:
| Compare | Defend yourself | Fight Back |
|---|---|---|
| Who starts it | Someone else. They send a letter or file a claim against you. | You. Someone wronged you and you want to go after them. |
| What it can help pay for | A lawyer to respond and defend you, plus legal defense costs. | A lawyer to go after them, takedowns, demand letters and, if needed, legal action. |
| Example | A creator you covered says your video is defamatory and threatens to sue. | Your viral clip gets reuploaded by a page with 2M followers. |
Fight Back
Your viral clip gets reuploaded by a page with 2M followers. They cropped out your watermark and are farming views off it. Your name is gone and so are the views you earned. Fight Back can help pay for a lawyer to send takedowns and a demand letter.
Just need a takedown filed fast? Try our managed takedowns for musicians and creators.
A fake account is DMing your fans pretending to be you. It’s asking for money in your name, and your fans think it’s you. Fight Back can help with takedowns and, if needed, legal action against whoever is behind it.
Someone spreads false claims about you. A brand reads them and walks away, then another one does. Now the lie is costing you real money. Fight Back can help pay for a lawyer to go after them.
A brand is still running your ad six months after the deal ended. Your contract said 90 days. They never paid for more. Fight Back can help you hire a lawyer to go after what you’re owed.
Don’t just take it.
Fight Back.Real cases
These creators went after people who took their work or lied about them. Here’s what happened, as reported.
Photojournalist Daniel Morel posted photos of the 2010 Haiti earthquake on Twitter, and AFP and Getty Images sent eight of them to clients without his permission, at first crediting someone else. AFP sued him first, asking a court to say it hadn’t infringed, and he countersued. A jury found the infringement willful and awarded the maximum $1.2 million in statutory damages plus $20,000 under the DMCA, and the judge upheld the $1.22 million total in 2014.
Sources: Court decision (Justia) · Loeb & Loeb · Willkie (Morel’s lawyers)
Videographer Delray Richardson sued the owner of hip-hop news site XXL after it republished his entire video of Michael Jordan breaking up a fight and used screenshots from his videos in headlines. In April 2026 the Second Circuit revived those claims, and the case went back to the trial court.
Sources: Court opinion (2d Cir.) · Stanford Fair Use Center
A travel creator says Tripscout posted her Instagram content to its own accounts at least eight times despite her objections, including twice after she filed suit. In September 2026 the court granted her partial summary judgment on liability, and a jury will decide the rest.
Source: Court opinion (CCH)
UGC creator Amber Jordan Holston says supplement brand True Nutra ran her face, voice and four of her copyrighted videos, originally made for a different brand, in at least 12 paid Meta ads without a license or her consent. Pending.
Source: PPC Land
Food blogger Jack Monroe sued columnist Katie Hopkins over two tweets and won £24,000 in damages, with £107,000 in interim costs ordered against Hopkins.
Sources: Judgment · Pinsent Masons · BBC News
Matt Furie, the artist behind Pepe the Frog, sued InfoWars for selling a poster featuring his character. The court rejected InfoWars’ bid to win on fair use before trial, and it settled for $15,000. InfoWars had to destroy the remaining posters and never sell Pepe merch again.
Source: WilmerHale (Furie’s lawyers)
These are public court cases, summarized from the linked sources for illustration only. The people named are not CreatorSure clients and have no connection to us. Statuses are as reported as of October 2026 and may have changed.
General liability
For an ordinary business, like a plumber, general liability (GL) Coverage B, personal and advertising injury, typically does cover defamation claims made against it. But that protection is typically limited or excluded for businesses primarily engaged in advertising, broadcasting, publishing or telecasting. That’s called the media exclusion. Creators, podcasters, publishers and ad agencies often fall into that group, and they’re the ones who typically need dedicated media liability.
See why your commercial liability policy may not cover your content.
Who it’s for
If you make content for a living, Fight Back is for you. Big audience or just getting going. Full-time or side hustle. Small creators get ripped off too, and a legal bill hurts more when you’re starting out.
Make music? SongSure has Fight Back coverage too, for sample theft, withheld royalties, bootleg merch and streaming theft. Visit SongSure for musicians, producers and labels.
Get a quote
Someone took your work? Add Fight Back to your quote. Three steps. No runaround.
Fill out the quote form. Tell us what you make and where you share it.
We put together a custom quote built around the coverage you actually want, so you’re not paying for things you don’t need.
We walk you through your options in plain English. You decide. No pressure.
Fill out the form and a real person will get back to you to talk through what you need. On the form, check “Going after people who steal or copy me” so we know you want Fight Back.
Tell us what you make. A real person will walk you through it.
FAQ
Yes. It’s often called copyright enforcement, IP pursuit or offensive insurance. At CreatorSure it’s Fight Back coverage, and it can help pay for a lawyer, takedowns and demand letters when someone steals, reuploads or misuses your work. Most insurance only shows up when you get sued. Fight Back is for the times you’re the one who got wronged.
No. Media liability defends you when someone comes after you over your content, like a defamation or copyright claim. Fight Back is the other direction: it can help you go after them. Creator Insurance can include both, so you have help whether you’re the one being accused or the one whose work was taken.
Yes. Say your viral clip gets reuploaded by a page with 2M followers. They cropped out your watermark and are farming views off it. Fight Back can help pay for a lawyer to send takedowns and a demand letter. The same goes for your photos when someone posts or sells them as their own without your permission.
Yes. A fake account DMing your fans and asking for money in your name puts your fans and your reputation at risk. Fight Back can help with takedowns and, if needed, legal action against whoever is behind it. That includes copycat accounts using your name or face. Screenshot the account and the messages before you report it.
Yes. When someone spreads false claims about you and brands walk away, that’s lost income. Fight Back can help pay for a lawyer to go after them. Save the posts, the dates and any messages from brands that pulled out. A lawyer can use that record to show what was said and what it cost you.
Say a brand is still running your ad six months after the deal ended. Your contract said 90 days. They never paid for more. Fight Back can help you hire a lawyer to go after what you’re owed. Keep your contract and take screenshots of the ads still running, with dates, so your lawyer has what they need.
For ordinary businesses, GL’s personal and advertising injury coverage typically does cover defamation claims made against them. It’s typically limited or excluded for businesses primarily engaged in advertising, broadcasting, publishing or telecasting, which can include creators. See why your commercial liability policy may not cover your content.
It depends on what you make, where you post, and what coverage you pick. We won’t guess at a number here. Check the “Going after people who steal or copy me” box on your quote request, and a real person will get back to you with a real quote. Coverage depends on your policy’s terms, conditions and exclusions. Add Fight Back to your quote.
