Deepfakes of you
Fake videos or images of you posted or sold without consent.
AI deepfake insurance
AI deepfake insurance: coverage for deepfakes, AI content, and claims.
The short answer
AI deepfake insurance from CreatorSure covers both sides of AI. Media liability pays for your defense when someone says AI content you made used their likeness, voice or work, or defamed them. Fight Back helps pay for a lawyer when someone makes a deepfake of you, clones your voice or uses your content to train or sell AI without permission.
AI makes content faster. It makes claims faster too. Deepfake insurance covers you either way.
Get a quoteWhat it covers
What AI deepfake insurance covers
Two halves, one quote. Media liability for when someone comes after you. Fight Back for when you need to go after them.
- Claims over AI-generated content you publish
- Likeness and voice claims over AI images, avatars and voice tools
- Copyright claims over AI output that looks like someone else's work
- Defamation claims over AI content about real people
- Fight Back for deepfakes of you and unauthorized AI use of your likeness, voice or content
CreatorSure will place a policy that covers the way you work. Coverage depends on your policy terms.
The risks
Risks creators face with AI and deepfakes
- AI images and video that look like a real person.
- Voice cloning that sounds like a real artist or creator.
- AI output that copies a recognizable style or work.
- AI scripts and captions that state false things about real people.
- Deepfakes of you used in scams, fake ads or fake endorsements.
Fight Back
Fight Back: when someone makes a deepfake of you or steals your AI content
Most insurance waits for you to get sued. Fight Back helps pay for takedowns, demand letters and a lawyer to go after people who take your work. It's for theft you find after your policy starts.
Voice clones
Your voice cloned for ads, scams or content you never made.
Fake endorsements
AI ads using your face to sell products.
Your content in someone else's AI
Your videos, art or AI work taken and reused without permission.
Someone ripping off your work?
AI deepfake insurance
Deepfake of me: what can I do?
If you find a deepfake of you, a few general steps help:
- Save evidence: links, screenshots, dates and account names
- Report it to the platform using its impersonation or synthetic media tools
- Talk to a lawyer about your options
- Tell your audience if it's being used to scam them
This is general information, not legal advice. Fight Back helps pay for that lawyer, takedowns and demand letters for deepfakes you find after your policy starts. It isn't for one you already know about, so get covered before it happens.
Proof of insurance
Proof of insurance for brands and platforms
Brands, agencies and platforms working with AI content increasingly ask for proof of coverage. Once you're covered, CreatorSure sends a certificate of insurance to anyone who needs it.
General liability
Does general liability cover deepfakes or AI content?
General liability, or GL, is the policy lots of small businesses buy. One part of it, Coverage B, is for personal and advertising injury. For an ordinary business, like a plumber, that part typically covers defamation claims.
For businesses primarily engaged in advertising, broadcasting, publishing or telecasting, that part is typically limited or excluded, and most creators fall into that group. This is called the media exclusion, and GL doesn't address claims over your content the way media liability does.
GL was never built for AI content claims. CreatorSure covers cyber liability for account takeovers and AI scams too (ask for it on your quote). Keep GL for physical accidents (CreatorSure covers general liability too and will place it alongside your media liability), and add media liability for your content.
Cost
AI deepfake insurance cost
There's no flat price, and we won't guess at one here. Your AI deepfake insurance cost depends on how much you use AI in your content, your audience size, your revenue, the kind of content you make, the limits brands ask for, and your claims history.
CreatorSure builds the quote around you, so you're not paying for extras you don't need. See what moves the price, then request a quote for a real number.
FAQ
AI deepfake insurance FAQ
Does media liability cover AI-generated content?
Yes, when you tell us how you use AI. Some policies exclude AI content, so CreatorSure places you in a policy that covers what you make with AI.
Do creators need AI deepfake insurance?
If you use AI tools or have a recognizable face or voice, yes. Media liability covers claims over AI content you make. Fight Back helps you go after people who deepfake you.
How much does AI deepfake insurance cost?
It depends on how you use AI, your audience, revenue and the limits you need. CreatorSure tailors a quote to you. Request one to get your number.
Someone made a deepfake of me. What can I do?
Save evidence, report it to the platform and talk to a lawyer. Fight Back helps pay for that lawyer for deepfakes you find after your policy starts. This is general information, not legal advice.
Does deepfake insurance cover voice cloning?
Yes. Fight Back covers unauthorized clones of your voice, and media liability covers claims over voice tools you use.
Who we cover
More creator insurance
Get a quote
Get a quote. Keep making it. We've got your back.
- 1
Tell us about you
Fill out the quote form with a few details about what you do.
- 2
We build your custom quote
We put it together around the coverage you actually want.
- 3
Pick your coverage
We walk you through your options in plain English. You decide. No pressure.
Not sure what you need? Tell us what you make. A real person reads every request and gets back to you.
Coverage depends on your policy's terms, conditions and exclusions.