Digital marketing agency insurance

Digital marketing agency insurance: media liability for agencies.

The short answer

Digital marketing agency insurance from CreatorSure covers the content you make and run for clients. Media liability, often called media E&O, pays for your defense when someone says a campaign, post or ad defamed them, infringed their work or broke their rights. Fight Back helps pay for a lawyer when someone uses your agency's or your client's work without permission.

Your clients ask for media E&O. Marketing agency insurance from CreatorSure gets it to them.

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What it covers

What digital marketing agency insurance covers

Two halves, one quote. Media liability for when someone comes after you. Fight Back for when you need to go after them.

Claims over ads, posts and campaigns you run for clients
Copyright and trademark claims over creative
Privacy claims over content and targeting
Claims over influencer campaigns you manage
Fight Back for unauthorized use of agency or client work

CreatorSure will place a policy that covers the way you work. Coverage depends on your policy terms.

The risks

Risks agencies face with client content and campaigns

Volume. Hundreds of posts a month, every one a chance for a claim.
Comparative ads. Naming a client's competitor.
Stock and AI content. Images and copy with unclear rights.
Influencer campaigns. Influencer agency insurance covers the creators you manage too.
Managed accounts. Posting in a client's voice.

Digital marketing agency insurance

Client contract requirements for media E&O

Many client contracts require agencies to carry media E&O with set limits, and some require professional liability too. CreatorSure will place a policy that meets those requirements, and covers professional liability as well (ask for it on your quote). Send us the contract language with your quote request. Social media manager insurance, SEO agency insurance and creative agency insurance all start here.

Fight Back

Fight Back for unauthorized use of agency or client work

Most insurance waits for you to get sued. Fight Back helps pay for takedowns, demand letters and a lawyer to go after people who take your work. It's for theft you find after your policy starts.

Stolen creative

Your campaign work copied by another agency.

Client content reposted

Accounts reposting client content as their own.

Impersonation

Fake accounts posing as your agency or client.

Unpaid usage

Former clients running your creative after the contract ends.

Someone ripping off your work?

See how Fight Back works

Add Fight Back to your quote

Proof of insurance

Proof of insurance for clients

Clients, platforms and partners ask agencies for certificates before work starts. Once you're covered, CreatorSure sends a certificate of insurance to anyone who needs it.

General liability

Why general liability often fails agencies

General liability, or GL, is the policy lots of small businesses buy. One part of it, Coverage B, is for personal and advertising injury. For an ordinary business, like a plumber, that part typically covers defamation claims.

Agencies are in the advertising business, so that part is usually limited or excluded. This is called the media exclusion, and GL doesn't address claims over your content the way media liability does.

CreatorSure also covers cyber liability for client logins and data (ask for it on your quote). Keep GL for physical accidents (CreatorSure covers general liability too and will place it alongside your media liability), and add media liability for your content.

Cost

Digital marketing agency insurance cost

There's no flat price, and we won't guess at one here. Your digital marketing agency insurance cost depends on your revenue, number of clients, services (social, SEO, paid ads, influencer), client industries, the limits contracts require, and your claims history.

CreatorSure builds the quote around you, so you're not paying for extras you don't need. See what moves the price, then request a quote for a real number.

FAQ

Digital marketing agency insurance FAQ

Do digital marketing agencies need insurance?

Yes. Most client contracts ask for media E&O, and every campaign you run is content someone can object to. Media liability covers those claims.

How much does digital marketing agency insurance cost?

It depends on your revenue, clients, services and the limits contracts require. CreatorSure tailors a quote to your agency. Request one to get your number.

Is media E&O the same as professional liability?

No. Media E&O covers claims over content. Professional liability covers claims that your services fell short. CreatorSure covers both and will place them together.

Do social media managers need insurance?

Yes. Posting for clients carries the same content risk as an agency. CreatorSure covers solo social media managers too.

Who we cover

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