Reposts and stolen content
Accounts that repost your photos and videos as their own.
Influencer insurance
Influencer insurance: get covered for brand deals, posts, and claims.
The short answer
Influencer insurance from CreatorSure has two halves. Media liability pays for your defense when someone says a post, review or sponsored video defamed them, used their work or broke the rules of a brand deal. Fight Back helps pay for a lawyer when someone steals your content or a brand keeps running it after the deal ends.
Your posts make you money. Insurance for influencers keeps one bad claim from taking it back.
Get a quoteWhat it covers
What influencer insurance covers (media liability + Fight Back)
Two halves, one quote. Media liability for when someone comes after you. Fight Back for when you need to go after them.
- Claims that a post, story or review defamed someone
- Copyright claims over music, photos or clips in your content
- Privacy and likeness claims from people in your posts
- Disputes over sponsored content and brand deal terms
- Fight Back for stolen content, fake accounts and brands that overstay a license
CreatorSure will place a policy that covers the way you work. Coverage depends on your policy terms.
The risks
Real risks influencers face
- Brand deals. A brand says your post broke the contract or hurt its name.
- Sponsored content. A product claim in your caption becomes their complaint, and yours.
- Reviews. An honest bad review still draws a demand letter.
- FTC issues. Disclosure and endorsement complaints can land on the influencer, not only the brand.
- Stolen content. Your photos and videos reposted by accounts farming your audience.
Fight Back
Fight Back: when someone steals your content or a brand misuses it
Most insurance waits for you to get sued. Fight Back helps pay for takedowns, demand letters and a lawyer to go after people who take your work. It's for theft you find after your policy starts.
Brands running your content after the deal
A brand keeps your post in paid ads after the license ends.
Fake accounts
Copycats using your name and face to message your followers.
Lies that cost you deals
False claims about you that make brands walk away.
Someone ripping off your work?
Proof of insurance
Proof of insurance for brands and agencies
Brands, talent agencies, influencer agencies, managers and event organizers often ask for proof before a campaign starts. Once you're covered, CreatorSure sends a certificate of insurance to whoever needs it.
General liability
Does general liability cover influencers?
General liability, or GL, is the policy lots of small businesses buy. One part of it, Coverage B, is for personal and advertising injury. For an ordinary business, like a plumber, that part typically covers defamation claims.
An influencer's business is publishing content, so that part is often limited or excluded for you. This is called the media exclusion, and GL doesn't address claims over your content the way media liability does.
Keep GL for physical accidents (CreatorSure covers general liability too and will place it alongside your media liability), and add media liability for your content.
Cost
How much does influencer insurance cost?
There's no flat price, and we won't guess at one here. Your influencer insurance cost depends on audience size, how much you earn from brand deals, the kind of content you post, the limits a brand contract asks for, and your claims history.
CreatorSure builds the quote around you, so you're not paying for extras you don't need. See what moves the price, then request a quote for a real number.
FAQ
Influencer insurance FAQ
Do influencers need insurance?
If you take brand deals, review products or post about real people, yes. Media liability covers claims over your posts. Fight Back helps you go after people who steal them. Many brands also ask for proof of insurance before a campaign.
How much does influencer insurance cost?
It depends on your audience size, your brand deal income, what you post and the limits your contracts require. CreatorSure builds a quote around you. Request one to get your number.
Does influencer liability insurance cover sponsored posts?
Yes. Media liability covers claims over the content you publish, sponsored posts included. Tell us about your brand deals when you request a quote and CreatorSure will place a policy that covers them.
Can I get proof of insurance for a brand deal?
Yes. Once you're covered, CreatorSure issues a certificate of insurance to the brand, agency or manager who asks for it.
Who we cover
More creator insurance
Get a quote
Get a quote. Keep making it. We've got your back.
- 1
Tell us about you
Fill out the quote form with a few details about what you do.
- 2
We build your custom quote
We put it together around the coverage you actually want.
- 3
Pick your coverage
We walk you through your options in plain English. You decide. No pressure.
Not sure what you need? Tell us what you make. A real person reads every request and gets back to you.
Coverage depends on your policy's terms, conditions and exclusions.